Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.
| dc.contributor.author | Naidoo, Shalendra. | |
| dc.contributor.supervisor | Coldwell, David A. L. | |
| dc.date.accessioned | 2011-11-30T12:09:00Z | |
| dc.date.available | 2011-11-30T12:09:00Z | |
| dc.date.created | 2003 | |
| dc.date.issued | 2003 | |
| dc.description | Thesis (MBA)-University of Natal, Durban, 2003. | en |
| dc.description.abstract | No abstract available. | en |
| dc.identifier.uri | http://hdl.handle.net/10413/4466 | |
| dc.language.iso | en | en |
| dc.subject | Generic drugs--Public opinion. | en |
| dc.subject | Consumers--South Africa--Attitudes. | en |
| dc.subject | Brand name products. | en |
| dc.subject | Theses--Business administration. | en |
| dc.title | Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study. | en |
| dc.type | Thesis | en |