Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.
Date
2003
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract available.
Description
Thesis (MBA)-University of Natal, Durban, 2003.
Keywords
Generic drugs--Public opinion., Consumers--South Africa--Attitudes., Brand name products., Theses--Business administration.