Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.

Thumbnail Image

Files

Naidoo_Shalendra_2003.pdf (1.16 MB)

Date

2003

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

No abstract available.

Description

Thesis (MBA)-University of Natal, Durban, 2003.

Keywords

Generic drugs--Public opinion., Consumers--South Africa--Attitudes., Brand name products., Theses--Business administration.

Citation

URI

http://hdl.handle.net/10413/4466

Collections

Masters Degrees (Graduate School of Business and Leadership)

Endorsement

Review

Supplemented By

Referenced By