Exploring how to achieve a corporate entrepreneurial financial organisation in the 21st century: A case of Iemas Financial Services.
Date
2018
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Abstract
This study is aimed to increase the understanding of how financial service companies in South
Africa can develop and enhance entrepreneurial innovation and promote entrepreneurial
activity within the company’s boundaries that is necessary to generate profits. Financial service
companies face macroeconomic challenges in order to sustain the revenue streams especially
now with the fourth industrial revolution that is upon us; a shift in culture is required. Financial
service companies need to create an entrepreneurial oriented company that pursues innovative
opportunities that increase the company’s competiveness as well. The features of corporate
entrepreneurship are explored to determine whether it exists at all in the organisation in order
to drive innovation necessary to create the competitive advantage in financial services
companies. Previous research supports the notion that manager’s has a significant impact on
individual creative ability, and employees who reported high-quality relationships with their
managers were more likely to generate creative ideas. This research study explores the role of
corporate entrepreneurship orientation or leader administration in relation to corporate
entrepreneurship with regards to business creativity and innovation at Iemas Financial
Services. A case study approach was undertaken and qualitative data collected on sales and
marketing, business development and information technology managers within the
organization. A mixed method approach is employed involving audit questionnaire to compile
quantitative data on innovative activity and an interview to gather qualitative data to identify
some critical insights on the Iemas financial services. Findings from this case study (based on
Iemas Financial Services) concluded that the dimensions of corporate entrepreneurship have a
positive influence on innovation. The thorough and meaningful assessment of the financial
service industry was not attained. The study provided insights that can be useful to companies
that are looking to find methods to revive or improve their commercial services offered to
customers.
Description
Master’s degree. University of KwaZulu-Natal, Durban.