A Proposed Strategic Framework for the Survival of the Quantity Surveying Profession.
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In response to the ever-increasing changes in the global business environment, professions must evolve. Quantity surveyors are not invulnerable to these changes as an array of challenges threatens the existence of the profession. The quantity surveying profession require urgent and far-reaching strategic transformation that will overcome their threats and weaknesses and embrace the strengths and opportunities of the profession to ensure they survive and remain relevant in the ever-changing construction industry. The purpose of this study is to analyse the survival of the quantity surveying profession using a SWOT analysis in an attempt to to define the key strengths and weaknesses of the quantity surveying profession based on professional consultants’ experience in the profession, determine the key opportunities and threats which are perceived to impact the quantity surveying profession significantly and to develop and apply a strategic framework that could be used by the quantity surveying profession. The positivist paradigm was used for this study. The researcher chose quantitative research in the form of questionnaires. The questionnaires were given to quantity surveyors who are members of the Association of South African Quantity Surveyors (ASAQS). In addition, data was also collected from secondary sources such as literature reviews. A probability sampling method was chosen for this study. The desired method that will be used is the random sampling method. A total of 58 responses which were all usable (23.02%), were received specifically from members of the Association of South African Quantity Surveyors (ASAQS). Central Limit theorm supported the response rate. The data will be analysed with SPSS using factor analysis and descriptive analysis. Reliability was ensured by using the Cronbach’s alpha while validity was tested by ensuring all questions on the questionnaire were identified by the comprehensive literature review which was then validated during the pilot study. Four catergories of strengths of the quantity surveying profession exist. The four catergories are the ability to plan and solve problems, core quantity surveying measuring skills, project viability and interpersonal skills. Three catergories of weaknesses of the quantity surveying profession exist. The three catergories are technical inadequacies of quantity surveyors, resistance to change and lack of knowledge of and about the profession. Three catergories of opportunities of the quantity surveying profession exist. The three catergories are alternate positions for quantity surveyors, the need for quantity surveyors and new and existing roles in and out of the profession. Three catergories of threats of the quantity surveying profession exist. The three catergories are lack of the quantity surveying profession to market itself where new roles require an advancement of core quantity surveying services, external factors that hinder the performance of the profession and the lack of quantity surveying skills in the new generation. This study categorised the strengths, weaknesses, opportunities and threats with rankings being made within each category. In addition, through a strategic framework, the strengths of the quantity surveying profession can be used to minimise the threats of the profession and the weaknesses of the profession can be improved by taking advantage of the opportunities of the profession. Once the profession eliminates the weaknesses, they can avoid potential threats. Therefore, the profession can achieve sustained growth and remain relevant.