The integration of culture, fashion and architecture in bridging existing cultural diversities : a proposed multi-purpose fashion centre for Durban.

Abstract

The need for social integration of South African residents has been and continues to be a topic that is at the forefront of social development in the country. Durban is one of South Africa’s most diverse urban centres due to its heritage and historical background. This dissertation aims to explore the notion of cross cultural integration through a common medium that all kinds of people engage with on a daily basis, fashion (or clothing). Thus, this dissertation deals with the integration of cultures, fashion and architecture towards the creation of a proposed multi-purpose fashion centre for Durban. People represent themselves, their heritage, religion and personal attributes through clothing. From a politician or business man to a musician or a priest; clothing is a means of identifying the type of person one is. Clothing is therefore a representation of cultures. Similarities can be drawn with architecture in the way that it represents the period of a buildings creation or the aesthetical values and technological advancement of culturally contemporary societies. The fashion industry is also one that carries a large commercial weight in all economical sectors making it a relevant and practically sound industry to support. From the design to the manufacturing and distribution of clothing, fashion is a powerful global entity that extends beyond countries and cultures. The research undertaken will comprise of primary and secondary data. Primary research will formulated through the analysis of precedent and case studies together with interviews conducted with relevant people. Secondary research will be expressed in the form of a literature review containing theoretically applicable data. The conclusions and careful combination of these research methods will result in the establishment of recommendations that will dictate a suitable and relevant architectural response to the creation of a fashion centre.