Exploring Vrede Community views on government communications on COVID-19.

Abstract

The unprecedented speed and scale of the global pandemic of coronavirus disease (COVID-19) have literally shut down countries and the global economy. Though a limited outbreak of the disease was noticed around December 2019 in Wuhan, China, the World Health Organisation declared the outbreak a Public Health Emergency of international concern on 30 January 2020, and a pandemic on 11 March 2020. While the impact of the disease is unique in different countries because of cultural norms, mitigation efforts and health infrastructure, the biggest challenge of various countries is communicating the behaviour of the disease and public health programmes articulated by various governments to inform and educate their citizens. Vrede in Free State Province, South Africa, has also seen these challenges, ranging from cultural challenges to infodemics, which is a major concern for WHO. Using a qualitative approach, the study adopted the Health Belief Model (HBM) theory to examine the views of the residents of Vrede community on government crises and risk communication strategies with a view to evolving effective communication strategies to achieve public safety. The study adopted the semi-structured interview data collection method and spoke with 12 participants of different sex and age, and analysed the data using the applied thematic analysis. The study concluded that, while infodemic was perceived as misleading information, there is a need for governmental information to become bottom-up in ensuring effective communication.