Repository logo
 

Trends in segmented marketing.

dc.contributor.advisorThomson, Elza.
dc.contributor.authorRamlall, Sherwin.
dc.date.accessioned2011-08-29T07:22:40Z
dc.date.available2011-08-29T07:22:40Z
dc.date.created2003
dc.date.issued2003
dc.descriptionThesis (MBA)-University of Natal, Durban, 2003.en
dc.description.abstractManagement of a sewing machine distributorship desires information on the viability of importing and distributing electronic/computerized sewing machines in comparison to manual sewing machines for resale in Kwa-Zulu Natal. An extensive literature review on industry and competitor analysis, consumer behaviour and market segmentation was undertaken. The research instrument took the form of an interview schedule. The interview was conducted at three dealerships and the study is based on replies from the three dealers who participated. The study is concluded with recommendations, which Singerkzn may wish to consider during its strategic planning process.en
dc.identifier.urihttp://hdl.handle.net/10413/3540
dc.language.isoenen
dc.subjectConsumer--Preferences.en
dc.subjectConsumer behaviour--Sewing machines--KwaZulu-Natal.en
dc.subjectTheses--Business administration.en
dc.titleTrends in segmented marketing.en
dc.typeThesisen

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Ramlall_Sherwin_2003.pdf
Size:
4.14 MB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.64 KB
Format:
Item-specific license agreed upon to submission
Description: