Employee engagement – a key strategy to enhance competitive advantage.
Date
2017
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Abstract
Employee engagement determines the effort an employee readily extends above and
beyond the expected role in job performance. Engaged employees are a source of
competitive advantage in the organisation as they are energetic, take initiatives which
results into creativity, they utilize their creative personal judgment more effectively and
provide open-minded and immediate service to customers. The chosen petroleum company
for this study is one of the six ‘supermajor’ petroleum companies in the world, a leading
international oil and gas company. The aim of this study is to examine if current employee
engagement practices used Company X are effective and what factors hinder the
application of these employee engagement practices and recommend effective practices
that can be used to implement employee engagement as a strategic tool to gain competitive
advantage. The population were 42 employees from five petrol stations that belong to
Company X in Durban, petrol attendants, cashiers and supervisors responded to self administered questionnaire which tested 5 parts; meaningful work, positive work
environment, trust in leadership, hands on management and growth opportunities. The
response rate was 74% and the questionnaire was pretested. The study found a positive
relationship between trust in leadership and positive work environment and a meaningful
connection between hands on management and positive work environment. The study can
benefit all customers of Company X as their needs will be met and the employees will
know what is expected from them in order to provide excellent service to customers. The
company will gain market share, competitive advantage and save on training costs.
Description
Masters Degree. University of KwaZulu-Natal, Durban.