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Job satisfaction among pharmaceutical sales represantatives in the context of Herzberg's motivation-hygiene theory.

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Data was collected using a questionnaire at two large medical practises. A sample of 50 respondents was used for the study using the convenience sampling technique. The questionnaire consisted of two sections, namely section A that comprised the demographic information and section B collected scores for job satisfaction questions on a five point scale ranging from very dissatisfied to very satisfied. Responses to individual questions were tabulated and mean scores and standard deviations were computed. Pearson’s correlation was used to determine the relationship between the dimensions of job satisfaction and overall job satisfaction. The t-test was used to ascertain the relationship between gender and the job satisfaction factors, as well as overall job satisfaction. The F-test was used to examine the relationship between age, marital status, qualifications and length of service with the job satisfaction factors and overall job satisfaction respectively. Overall the respondents were satisfied with their job. Highest satisfaction levels were experienced for working conditions, work itself and recognition. It was found that “Working Conditions” was the best predictor of overall job satisfaction followed by job security and responsibility.


Thesis (MBA)-University of KwaZulu-Natal, Durban, 2012.


Herzberg, Frederick, 1923-2000., Pharmaceutical industry--Employees., Job satisfaction--Testing., Theses--Business administration.