What are the levels of customer satisfaction within the waste disposal industry.

Abstract

South Africa's re-integration into the global economy and the international political arena has brought about an active growth of business locally and internationally. Local companies are expanding into new markets and regions which require them to follow internationally acceptable and approved waste disposal policies in their production of goods and services. To achieve compliance, it is necessary that companies have the appropriate support and backup from waste disposal companies. Also, increasing pressure from environmental groups and government agencies makes it a prerequisite that a company's waste is properly disposed of in the most efficient, lawful and economical way. This research dissertation is aimed at identifying the key factors that impact on the levels of service in the waste industry and an attempt at evaluating the effects of the service levels to determine what actions are necessary to improve the levels of service in the waste industry. As a result, this research was carried out amongst producers of waste in certain areas of KwaZulu-Natal. Various techniques were evaluated in researching how to measure service quality. The most reliable measuring instrument to gauge service quality was found to be the SERVQUAL system. This measuring instrument was evaluated and then modified to suit the particular needs of the waste industry. The SERVQUAL system is a multi-item scale for measuring consumers perceptions of service quality. A sample of 75 companies was selected and senior management was interviewed. Based on the statistical analysis, the discrepancy between service expectations and service delivery in the waste industry is wide. Urgent attention needs to be focused on service delivery, especially reliability, assurance and responsiveness by waste disposal companies.