Employee retention practices in household electronic appliances sector in KwaZulu-Natal.
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Date
2017
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Abstract
The study analyses employee retention practices in household electronic appliance manufacturing sector. The study was aimed at identifying and establishing the key motivational variables being used by household electronic appliance sector in KwaZuluNatal, in retaining their best employees. The study looked at the extent to which these variables are influencing employees to stay or leave the company. The study adopted the cross-sectional survey research design by investigating the extent to which the selected motivational variables influence employees’ decisions. Quantitative research design was used because its findings are generalizable and easy to understand. The study was conducted at Whirlpool South Africa (SA), an organization based at Isithebe Industrial area in the North of Durban. The population of the study was conducted using the middle managers and all employees totaling 155 employees. There was an 87% response rate on the population chosen. The findings of the study indicated that remuneration and benefits were the most motivational factors that respondents felt needed to be improved followed closely by communication and training and development. The analysis concluded that managing and keeping best employees was vital and an ultimate need in order to maintain a competitive advantage over other organizations. The study outcomes recommended that better pay and benefits, communication between employees and management, improvement on training and development, succession planning and job design be prioritized in order to maintain continuity.
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Masters Degree. University of KwaZulu-Natal, Durban.