Determination of brand loyalty amongst South African petrol consumers.
Shongwe, Wandile Thembinkosi.
MetadataShow full item record
More and more South Africans buy cars on a daily basis. They therefore join a group of existing petrol consumers. The aim of this research was to establish the existence of brand loyalty amongst South African petrol consumers. The approach of the research was based on two measurements used in the definition of brand loyalty. There is no one definition of brand loyalty as indicated from existing literature. A number of the definitions refer to behavioural and attitudinal elements of loyalty. This study was largely conducted on this basis of loyalty. A total of eighty conveniently selected participants were interviewed in Pretoria and Johannesburg. Data collected using structured questionnaires was then analysed statistically. Findings of the research revealed that South African consumers are not strongly loyal to their chosen petrol brands. Several factors contributed to these results, such as the non existence of marketing strategies to create brand awareness. Recommendations to improve brand loyalty were provided along the lines of loyalty programmes as well as service excellence.
Showing items related by title, author, creator and subject.
The development and evaluation of a community-based programme offering psychosocial support to vulnerable children affected by HIV/AIDS, poverty and violence. Killian, Beverley Janet. (2004)This research programme endeavours to develop, implement and evaluate an effective method of offering psychosocial support to vulnerable children. Vulnerability is defined by trained community members as including children ...
The state of spatial information for land reform in South Africa : a case study of the Amantungwa Land Reform project. Kubheka, Sipho. (2006)Many authors and practitioners involved in rural or local development agree that co-operation and the integration of efforts by the delivery agents is crucial for sustainable development programmes. The delivery of Land ...
The impact of urban expansion and population growth on productivity of forestlands : study area: Rustenburg Local Municipality. Seokwang, Modise. (2007)The survey has been carried out in North West Province within Rustenburg Local Municipality. This is an Urban Forestry research in which six sites including peri-urban, urban, suburban and semi-rural areas were ...