Performance evaluation of service quality and user satisfaction in selected Zimbabwe university libraries.

Abstract

This study examines the performance evaluation of service quality and user satisfaction in selected Zimbabwe university libraries. The study objectives were to establish reasons for the criticality of performance evaluation in university libraries, to identify the aspects of performance evaluation standards that contribute the most to service quality and user satisfaction, to examine how the service quality of libraries is affected by technologies, to assess service quality characteristics that contribute to user satisfaction, and to evaluate the decline in the usage statistics of the selected university libraries This study aimed to determine the centrality of the performance assessment of service quality and user satisfaction. The focus is on the selected institutions in Zimbabwe. The study further identifies the contextual areas affecting service quality, user satisfaction, and performance evaluation methods. It provides an opportunity to advance our knowledge of library operations and services, improve our understanding of user expectations, and enhance efficient service delivery. This is crucial in the Information Science fraternity in several ways. For instance, the theoretical perspectives of the study are intended to provide and contribute to the knowledge of performance evaluation of service quality and user satisfaction in university libraries in Zimbabwe. The study adopts the Expectation Confirmation Theory (ECT) as the theoretical lens to view the research hypotheses. It also uses a pragmatic paradigm to address the different research questions. The study also employs a combined quantitative and qualitative approach using a survey questionnaire, interviews, and observation for data collection. A survey questionnaire was administered to 1330 postgraduate library users, and semi structured interviews were conducted with nine purposively selected library managers. Qualitative data were analysed using thematic analysis, while quantitative data were analysed using the statistical package for social science (SPSS) 2021 to generate descriptive and inferential statistics to actualise the study's objectives. The reliability and validity of the instruments were ascertained through test retest reliability using Cronbach’s alpha on 30 postgraduate students from a university that was not selected. A reliability analysis was conducted on an instrument comprising 43 items. The Cronbach’s alpha showed that the questionnaire had acceptable reliability (α = 0.852). The study adhered to the ethical protocol of the University of KwaZulu Natal. The study findings established that respondents strongly felt that performance evaluation, user feedback, and user suggestions of library services are more critical to library performance and improving library services. The results revealed that library policies, procedures, and regulations affect most service quality and user satisfaction. The findings of this study showed that the use of computers has increased library performance. It was also found that physical library visits declined owing to the proliferation of technologies. The findings indicate that libraries have resources and facilities that meet users’ needs. The library staff were highly commendable. The study concludes that variables such as performance evaluation, service quality, and user satisfaction contribute to library service quality. The study also concluded that university libraries that subscribe to local and international associations and organisations develop more in their management. The selected libraries can raise their standards by becoming members of local and international associations. It was concluded that the availability of electronic resources enhances research quality by supplementing hard copies. University libraries should invest in electronic resources and ensure that they subscribe to various of these resources to increase the accessibility of their collections. The study recommended that work on performance measurement and evaluation be performed regularly. Every academic library's measurement and evaluation team must suggest proper planning for conducting performance surveys. The study also recommends that specific standards be observed to allow university libraries to use different indicators and the revised standards procedures in their operations. There was a need for collaborative efforts through national associations (ZimLA), Zimbabwe Library Consortia, and other international associations (IF LA, AFLIA and American Library Association (ALA). The study recommends that university libraries keep pace with the latest technological advancements. The study also recommends that library management create a section in the library dedicated to eliciting user needs. This study also recommends that library staff be trained and retrained on how to maintain library statistics. The findings, conclusions, and recommendations will help university libraries strengthen their systems and strategies for improving the provision of their services. More importantly, evidence based modern benchmarking tools will usher in a new dimension of managing university libraries. The study proposes a more refined model and instrument for measuring the service quality and user satisfaction of libraries. Finally, this study has the potential to improve the user experience of university libraries.