Investigating employee motivation techniques at RD Parsad’s Insurance Brokers.

Abstract

ABSTRACT RD Parsad’s Insurance Brokers experiences challenges such as the lack of employee engagement and low performance growth rates by employees. Low motivation levels of employees are the causes of the occurrence. The study investigated the various motivation techniques employed by RD Parsad’s Insurance Brokers, explored the most effective motivation technique used at RD Parsad’s Insurance Brokers, established the factors affecting employee motivation at RD Parsad’s Insurance Brokers, explored motivation theories and recommended the most effective motivation technique to be used at RD Parsad’s Insurance Brokers. The study was qualitative, whereby ten participants were purposively sampled from a population of twenty-eight. Structured interviews, including secondary sources such as journals and articles were used to collect data from the participants in the organisation. The study’s findings revealed that employees faced issues such as unrealistic targets being set, a low basic salary, management being unapproachable, overuse of coercion by management, lack of social interaction and recognition not given to employees on high performance. The study thus recommended techniques of encouraging social interaction through social events, increasing the basic salaries of employees and recognising the performance of employees, both formally and informally. Keywords: Motivation; training and development; incentives; motivation theories