Challenges facing women entrepreneurs in the Mini-bus Industry: the case of eThekwini Municipality.

Abstract

Women globally are seen to be advancing and succeeding in male dominate industries, as independent leaders in top compansies and entreprineural leaders in many business sectors. In the past women are known to be in the career fields of teaching; nursing and home economics. This is because women possess abilities and characteristics that are communly believed to be associated with loving and caring. Today women are leaders and business persons, in male dominate industry. This study focuses on the challenges facing women entreprenuers in the taxi industry, in KwaZulu-Natal, eThekwini Municipality. This is a qualitative-action study that will be directed by four factors that influences the challenges faced by women entrepreneurs in the taxi industry. The factors that influences women entrepreneurs in the taxi industry are government suport, training and skills development, gender equlity and solutions for the challenges facing women in the taxi indurty. The study interveiwed women entrepreneurs in the taxi industry. Majority of the women are widows who have inherited the business from their deceased husbands due to the violence in the industry. The data anylysis implemented the thematic methodology.