Media coverage of food for Healthy living: a case study of the independent online newspaper (1014-2018).
| dc.contributor.advisor | Pitcher, Sandra Jane. | |
| dc.contributor.author | Jele, Nokubonga Nomasiko. | |
| dc.date.accessioned | 2023-11-15T07:41:36Z | |
| dc.date.available | 2023-11-15T07:41:36Z | |
| dc.date.created | 2021 | |
| dc.date.issued | 2021 | |
| dc.description | Masters Degree. University of KwaZulu-Natal, Durban. | en_US |
| dc.description.notes | Non-communicable diseases are medical conditions or diseases that are not infectious from person to person. NCDs result from individual lifestyle choices and require a long duration of medical attention as they progress to become chronic diseases. NCDs include hypertension/ high blood pressure, diabetes type two, high cholesterol, heart attack, and stroke. NCDs are increasingly becoming the cause of death in South Africa, followed by Tuberculosis (TB) and human immunodeficiency virus (HIV), which are well-researched communicable diseases. As a result, the Department of Health in South Africa (DOH) has recognised the rise of NCDs. As part of addressing this public health concern, the DOH has acknowledged that NCDs are tied to poor nutrition and recognised indigenous foods as part of a healthy diet that can combat NCDs in South Africa. Indigenous foods include indigenous vegetables, fruits, and whole grains that are accessible from the wild or accessed at low cost compared to commercial vegetables and grains that are available in major supermarkets, as suggested by research. Furthermore, the DOH has also realised the power of media platforms as an instrumental tool for promoting health messages and encouraging public awareness about indigenous foods as part of a healthy diet. The media has long shared content about food, shaping and influencing conversations about food. From cookbooks to digital recipes shared online as images or videos, the objective is to share a recipe and, as a by-product, to create a social context for that recipe. The Independent Online newspaper (IOL) website shares food recipes as part of its website content offerings. This study explored how the IOL website covered and represented indigenous foods concerning NCDs on its website—applying thematic analysis. Further, using a qualitative data analysis tool Miner Lite to organise the data into ten main themes gives the study a close estimation of media coverage of the use and promotion of indigenous foods to combat NCDs in South Africa. South African dietary guidelines, Noncommunicable diseases, indigenous vegetables, indigenous fruits, healthy, health, vegetables, fruits, dairy, meat, chips, dessert, cake, chocolates, sweets, ice-cream. Based on the frequent occurrence of these themes, the researcher identified that IOL recipes published from 1st January 2014 until 31st August 2018 covered food recipes that often did not follow the South African food-based dietary guidelines. Also, indigenous food recipes are not featured in the recipes published on IOL. Furthermore, none of the recipes mentioned indigenous foods /indigenous fruits / indigenous vegetables, or NCDs. The absence of these key themes from the recipes means IOL in their framing of recipes; indigenous foods and NCDs are separate from the organisation's main agenda that they wish to communicate with their online audience. | en_US |
| dc.identifier.uri | https://researchspace.ukzn.ac.za/handle/10413/22528 | |
| dc.language.iso | en | en_US |
| dc.subject.other | Non-communicable diseases. | en_US |
| dc.subject.other | Indigenous food. | en_US |
| dc.subject.other | Semiotics. | en_US |
| dc.title | Media coverage of food for Healthy living: a case study of the independent online newspaper (1014-2018). | en_US |
| dc.type | Thesis | en_US |