Local is lekker? : a study of the perceptions of contemporary South African popular music among Durban adolescents at five culturally diverse schools in the greater Durban area.

Abstract

Is local lekker? This study looks at the perceptions the youth in Durban hold towards local music. Through a study of the Grade 11 learners at Bonela Secondary, Gelofte Skool, Hillcrest High School, Thomas More College and Sastri College this research looks at how much support is offered for local music. It considers how much local music the respondents listen to, how much they purchase and how many local concerts they attend. This study also considers the mediathat the respondents are exposed to,in order to· discover if any correlation occurs between the media that they are exposed to and their perception of local music. The impact of globalization and cultural imperialism on the consumption of local music are also considered. In addition, the study looks at whether variables such as gender, school, "race" or the home language of the respondents impact on their support for local music. Both qualitative and quantitative data was collected. The respondents were required to respond to a questionnaire which elicited responses concerning their perceptions of local music, their support for local music and the media that they are exposed to. From the questionnaires a group of respondents of differing views, genders and home languages was selected to participate in a focus group interview. Results show that the respondents support very little in the way of local music, with regard to listening to local music, purchasing local music and supporting local concerts. They are exposed to a great deal of foreign material and do not have much exposure to local products.