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Mobile convergence and mobile adoption : mobile phones as culturally prominent features of contemporary society and their impact on users in 2010.

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Mobile phones are everywhere in contemporary society. They have permeated most facets of society, and can be described as a culturally prominent feature of contemporary society. The focus of this dissertation aims to identify and simultaneously distinguish the different types of mobile phone convergence existing among mobile phone users in Durban, South Africa. This “identification” will analyse whether or not any of the identified forms (of mobile convergence) are present among mobile phones of Durban based users. This broad “umbrella” identification will then be followed by a number of sub‐questions that will be answered throughout the dissertation. These questions will identify mass adoption traits among mobile phone users, and will attempt to chart the difference in adoption and usage function as articulated by Marc Prensky’s digital immigrants and digital natives. The hypothesis is based on mobile phones being a “converged medium”. The mobile phone seems to have been universally embraced, growing in usage almost exponentially over the last decade or so. Because the mobile phone has become a multipurpose device, marketed as an essential prerequisite for modern life, it has become ubiquitous in most societies around the world and is an important medium to study, and more importantly to understand.


Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.


Cell phones--Social aspects--KwaZulu-Natal--Durban., Theses--Culture, communication and media studies.