Edutainment communication strategies against HIV/AIDS through radio : case study of Radio Ukhozi FM and Radio Dimsti-Hafash.
Teweldemedhin, Kulubrehan Abraham.
MetadataShow full item record
Today. the pandemic of HIV/AIDS has become a serious challenge especially in developing and underdeveloped nations. For this reason, all nations, different health institutions and nongovernmental organizations are investing their wealth to increase public awareness on the seriousness of this pandemic disease. Media institutions also play an unparalleled role in controlling HIV/AIDS through educating the society. HIV/AIDS is a great threat both to South Africa and Eritrea as they are part of the Sahale Sahara of Africa. That area is highly affected and infected by the pandemic. It is certain that media have been used to disseminate information in the society about HIV/AIDS in both countries. This study attempts to identify the nature of communication strategies that are employed against HIV/AIDS by Radio Ukhozi FM in South Africa and Radio Dimitsi-Hafash Programme Tigringa in Eritrea. The study attempts to identify the communication formats that both radio stations utilize to increase public awareness about HIV/AIDS. It also examines whether both stations are using Entertainment-Educational communication strategies to disseminate HIV/AIDS messages. Furthermore, the study assesses target audience participation; both stations assessment of their programme and scheduling of HIV/AIDS awareness messages. Finally, it attempts to single out the challenges that both stations encounter in designing messages for combating HIV/AIDS in their respective communities.
Showing items related by title, author, creator and subject.
Radio crosses divides through sport : the role of radio in a post-apartheid South Africa, 1994-2002 : a case study on Ukhozi FM and Umhlobo Wenene FM. Dladla, Mzwandile Mzokhona. (2003)This study will examine the role sport plays in a new democratic South Africa between the periods 1994-2002. Its objective is to look at how sport can be used, through the medium of radio, as a unifying activity in the ...
Adhanom, Zerai Araia. (2004)In South Africa, community radio is a growing phenomenon and over 100 radio stations have been licensed since the establishment of the Independent Broadcasting Authority. Ever since their emergence, their number has been ...
Saka, Thabiso Kenneth. (2003)The Kingdom of Lesotho undertook a number of liberalisation initiatives in broadcasting in the late 1990s. These include several attempts to formulate the media policy document as well as the opening of the airwaves for ...