• Login
    View Item 
    •   ResearchSpace Home
    • College of Humanities
    • School of Applied Human Sciences
    • Centre for Communication, Media and Society
    • Masters Degrees (Centre for Communication, Media and Society)
    • View Item
    •   ResearchSpace Home
    • College of Humanities
    • School of Applied Human Sciences
    • Centre for Communication, Media and Society
    • Masters Degrees (Centre for Communication, Media and Society)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model.

    Thumbnail
    View/Open
    Thesis (1.139Mb)
    Date
    1994
    Author
    Parker, Warren.
    Metadata
    Show full item record
    Abstract
    This research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research perspectives and is critical of conventional approaches to communication and media production. Conceptual ideas for the media products emerged through interaction with small groups of participants utilising participatory action research and focus group methodology. A series of posters were produced and distributed within the communities studied. The research demonstrates a practicable and replicable methodology for deriving community perspectives around a range of issues and articulating these via small media products. The methodology is relevant to health education, but may also be applicable to a range of community-based initiatives that seek to facilitate social change.
    URI
    http://hdl.handle.net/10413/3554
    Collections
    • Masters Degrees (Centre for Communication, Media and Society) [111]

    DSpace software copyright © 2002-2013  Duraspace
    Contact Us | Send Feedback
    Theme by 
    @mire NV
     

     

    Browse

    All of ResearchSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsAdvisorsTypeThis CollectionBy Issue DateAuthorsTitlesSubjectsAdvisorsType

    My Account

    LoginRegister

    DSpace software copyright © 2002-2013  Duraspace
    Contact Us | Send Feedback
    Theme by 
    @mire NV