Now showing items 1-3 of 3
From idea to implementation : an evaluation of the East Coast radio corporate advertising campaign : how does the station construct its audience?
The research will investigate the East Coast Radio Corporate Advertising Campaign which ran from early 1996 through until the end of March 1998. The 'catch phrase' or title of the campaign was "Hot Days, Cool Waves". The ...
Commodification, institutional restructuring and corporate communication in higher education : a case study of the media campaign of the University of Natal.
Changes in global political economy are moving towards 'capitalisation' of public institutions through market instruments. These changes create new environments and challenges. In order to meet these challenges, higher ...
Commodification of tertiary institutions : a study of the University of Natal's corporate advertising campaign.
Following the global 'capitalisation' of public institutions, academic institutions have embarked continuously on a drive towards 'marketisation' and commodification of their services. Tertiary institutions are utilising ...