Now showing items 1-5 of 5
Multifaceted broadcasting : an analysis into Lotus FM's role and identity as a "national public service-cum-commercial broadcaster with community responsibility".
Radio broadcasting is usually classified as either a public broadcasting service or as being commercially driven. In the South African context, the concept of community radio has further complicated the definition of a ...
From idea to implementation : an evaluation of the East Coast radio corporate advertising campaign : how does the station construct its audience?
The research will investigate the East Coast Radio Corporate Advertising Campaign which ran from early 1996 through until the end of March 1998. The 'catch phrase' or title of the campaign was "Hot Days, Cool Waves". The ...
The paradox of nation-building and commercially driven broadcasting : the case of Lesotho television.
Nation-building has always been considered the responsibility of a public service broadcaster while, on the other hand, commercial broadcasters are associated with profitmaking. This study was designed to investigate whether ...
Television, memory and identity : an analysis of South African Youth and fictional programmes.
This study synthesises three conceptual areas-identity, fictional television programmes and memory to examine what young people remember about their fictional television viewing and how it impacts their identity. Memory ...