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Lost in interpretation? : creating meaning from LoveLife's "HIV: face it" billboards.
This research presents a reception analysis of LoveLife's 'HIV: face it' billboards by youth aged 12 - 17 years old, LoveLife's target audience for the campaign under scrutiny. The study sought to find out whether the ...
An assessment of students' perceptions of the ABC prevention strategy : toward students' participation in HIV/AIDS message design at the University of KwaZulu-Natal.
In South Africa there are general studies that aim to understand HIV prevalence and specific surveys for target groups. However there is a gap in research that relates particularly to university students active participation ...