Browsing Masters Degrees (Centre for Communication, Media and Society) by Author "Asmall, Sumaya."

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Television advertising as a means of promoting an intercultural and interracial South Africa and nation building. A case study of the International Marketing Council's 'alive with possibility' campaign.

Asmall, Sumaya. (2010)

The study is concerned with how television advertising content in South Africa promotes diversity and nation building. It looks at whether advertising representations reflect the idea of a new South Africa. The basis of ...