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The impact of social media browsing on purchasing behaviour in the youth market.
Over the last century, technology has had one of the most significant influences on the way in which marketers conduct business. The advent of technological innovations, Web 2.0 and new media such as social media have ...
Toilet-care product brand switching behaviour : a case study of consumers of Cosmo City, Gauteng Province, South Africa.
South African consumers face increasingly highly competitive brand offerings in the toilet-care product category due to the proliferation of multinational manufacturer and (private) retail store brand offerings. The economic ...