Now showing items 1-3 of 3
Service quality satisfaction and brand equity : a case study of select South African universities.
Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ...
A SERVQUAL investigation into customer expectations and perceptions of service quality at DTA College Pietermaritzburg during 2010
The marketisation of higher and further education institutions whereby education institutions adopt commercial practices to operate has led to increased competition in the education industry. Various sources of competitive ...
The effectiveness of the call centre in managing customers and their needs.
Since customer service has become a key ingredient in cementing relationships, customer call centres have emerged as a tool for improving greater customer satisfaction. The aim of the study is to investigate the service ...