Now showing items 1-8 of 8
Service quality satisfaction and brand equity : a case study of select South African universities.
Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ...
Globalization and marketing strategy implications : a case study of Zimbabwe's clothing and textile sector.
Within the discourse of trade liberalization, the extant literature tends to ‘idolize’ globalization rather than vilifying it. There is much and sometimes contradictory research findings on the broader impact of the ...
The impact of social media browsing on purchasing behaviour in the youth market.
Over the last century, technology has had one of the most significant influences on the way in which marketers conduct business. The advent of technological innovations, Web 2.0 and new media such as social media have ...
A SERVQUAL investigation into customer expectations and perceptions of service quality at DTA College Pietermaritzburg during 2010
The marketisation of higher and further education institutions whereby education institutions adopt commercial practices to operate has led to increased competition in the education industry. Various sources of competitive ...
An exploratory study of the position accorded to the University of KwaZulu-Natal (UKZN) by business in Gauteng Province.
No abstract available.
The effectiveness of the call centre in managing customers and their needs.
Since customer service has become a key ingredient in cementing relationships, customer call centres have emerged as a tool for improving greater customer satisfaction. The aim of the study is to investigate the service ...
Consumer awareness, ethnocentrism, attitude and purchase behaviour toward imported poultry products : a Zimbabwean perspective.
The global poultry meat industry has become very competitive as a result of increased international trade of poultry products for the past few decades while consumer behaviour studies focussing on international markets ...
Toilet-care product brand switching behaviour : a case study of consumers of Cosmo City, Gauteng Province, South Africa.
South African consumers face increasingly highly competitive brand offerings in the toilet-care product category due to the proliferation of multinational manufacturer and (private) retail store brand offerings. The economic ...