Now showing items 1-4 of 4
"The role of brands in the advertising of beauty products."
This research investigates the role of brands in the advertising of beauty products. This study was conducted at tertiary institutions in the Durban Metropolitan Area. Since, students are believed to constitute a large ...
An investigation of the factors that impact on the relationship between the franchisor and franchisee : a study of the convenience stores within the petroleum industry.
Although franchising is growing in importance as a form of business with considerable benefits to all participants, little research has been done to evaluate the factors that contribute to a successful franchise relationship ...
The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa.
This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail chain stores. While much research has been conducted on branding, ...
An investigation of shopping centres as situational influences on consumer behaviour in the greater Durban area.
The purpose of this study was to investigate the factors that influence the consumers' decision-making process in the selection of shopping centres. The South African society is undergoing a rapid transformation in its ...