Now showing items 1-10 of 14
The effectiveness of the call centre in managing customers and their needs.
Since customer service has become a key ingredient in cementing relationships, customer call centres have emerged as a tool for improving greater customer satisfaction. The aim of the study is to investigate the service ...
Printed newspapers and on-line news : a study of the factors influencing consumer acceptance of electronic news via the internet.
The aim of this study was to determine the factors influencing readership of electronic news via the Internet. The status of printed news in the changing news environment was also investigated in the light of increasing ...
Consumer awareness, ethnocentrism, attitude and purchase behaviour toward imported poultry products : a Zimbabwean perspective.
The global poultry meat industry has become very competitive as a result of increased international trade of poultry products for the past few decades while consumer behaviour studies focussing on international markets ...
A survey amongst growing media producers in the United Kingdom with a view to establishing distribution channels for Fibregro exports.
A new peat replacement product is being manufactured in South Africa. This product which is marketed under the brand name Fibregro is made from spent wattle bark originating from the tanning extract manufacturing process. ...
An investigation of how three private schools in the Midlands of KwaZulu-Natal position and market themselves within the private school market.
Exploratory research was conducted in an attempt to understand how three schools in the Midlands of KwaZulu-Natal market themselves. The marketing of schools is a relatively new concept both in South Africa and internationally. ...
The communication efforts of cellular companies to improve relationship marketing.
The development of relationship marketing, which is oriented towards developing lasting relationships with clients, emerged in the 1990's. The concept suggests that by better understanding customers on an individual level ...
An exploratory study of the position accorded to the University of KwaZulu-Natal (UKZN) by business in Gauteng Province.
No abstract available.
Positioning Mhlathuze water as a service provider for Usuthu-Mhlathuze catchment management policy.
1. BACKGROUND Mhlathuze Water (MW) is a public sector water utility created in terms of Water Act 54 of 1954, MW has legislative mandate to provide support services to DWAF and other government institutions such as ...
Positioning Umgeni Water for the 21st century.
Umgeni Water was established through Government Notice No. 114 on 14 June 1974. The establishment was facilitated via the legislation operating at that time, namely the Water Act (Act No. 54 of 1956). The organization has ...
Service quality satisfaction and brand equity : a case study of select South African universities.
Service quality, student satisfaction, and brand equity are key principles in marketing that are known to play an important role in marketing success. Changes to the South African higher education landscape and the subsequent ...