Now showing items 1-2 of 2
The communication efforts of cellular companies to improve relationship marketing.
The development of relationship marketing, which is oriented towards developing lasting relationships with clients, emerged in the 1990's. The concept suggests that by better understanding customers on an individual level ...
The effectiveness of the call centre in managing customers and their needs.
Since customer service has become a key ingredient in cementing relationships, customer call centres have emerged as a tool for improving greater customer satisfaction. The aim of the study is to investigate the service ...