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Consumer awareness, ethnocentrism, attitude and purchase behaviour toward imported poultry products : a Zimbabwean perspective.
The global poultry meat industry has become very competitive as a result of increased international trade of poultry products for the past few decades while consumer behaviour studies focussing on international markets ...
Toilet-care product brand switching behaviour : a case study of consumers of Cosmo City, Gauteng Province, South Africa.
South African consumers face increasingly highly competitive brand offerings in the toilet-care product category due to the proliferation of multinational manufacturer and (private) retail store brand offerings. The economic ...