Revealed preference analysis of consumers' switching behaviour towards rice brands in Nigeria.

Baiyegunhi, Lloyd James Segun.Obih, Uchenna.2020-01-142020-01-1420182018https://researchspace.ukzn.ac.za/handle/10413/16772Doctor of Philosophy in Agricultural Economics. University of KwaZulu-Natal, Pietermaritzburg, 20178Abstract in PDF file.enRice.Consumer preferences.Consumer behaviour.Brands.Nigeria.Revealed preference analysis of consumers' switching behaviour towards rice brands in Nigeria.Thesis