Argyle, W. John.Damane, Beauty Nonceba.2012-10-102012-10-1019941994http://hdl.handle.net/10413/6514Thesis (M.A.) - University of Natal, Durban, 1994.Abstract not available.en-ZAOral tradition.Oral communication.Non-verbal communication.Persuasion (Psychology)--Political aspects.Slogans--South Africa.Battle-cries.Theses--Orality-literacy studies.An examination of political sloganeering as a mode of communication and its relationship to the oral tradition with special reference to South Africa.Thesis