Beharry-Ramraj, Andrisha.Mbambo, Sithembiso.2020-03-272020-03-2720182018https://researchspace.ukzn.ac.za/handle/10413/17103Masters Degree. University of KwaZulu-Natal, Durban.enService Branding.The brand management process.Branding theories.Assessing brand growth of the South African students congress membership at the University of KwaZulu-Natal.Thesis