Pelser, Hendrik Johannes.Charles, Tarryn Liesl.2020-08-032020-08-0320192019https://researchspace.ukzn.ac.za/handle/10413/18592Masters Degree. University of KwaZulu-Natal, Pietermaritzburg.This was a small-scale qualitative research study, which looked at Facebook as a mechanism for sourcing and recruiting talent at the Pronel Recruitment Agency. The research specifically focuses on a local Recruitment Agency in Pietermaritzburg, Pronel who are currently using Facebook as an innovative tool to source, screen and recruit potential candidates. In today’s technological era, companies are now using social media, specifically Facebook as a strategic recruiting tool. Using Facebook in the recruitment process, gives companies like Pronel a competitive edge as most people have profiles on social media which allow for sharing of job advertisements. Research of Facebook as a mechanism for sourcing and recruiting talent at Pronel has not been conducted previously, thus it was decided to conduct this research study in order to contribute to the body of knowledge. This descriptive research employed a qualitative approach and assessed expert recruitment agents’ views on using Facebook as an innovative tool to source and recruit talent into Pronel Recruitment Agency. A purposive sampling method was employed as the targeted sample was very specific and limited to a group of individuals at Pronel. Information was gathered through face-to-face interviews and a focus group within the company. The findings were gathered from 5 recruitment agents. The insights provided by the study lead to meaningful key findings in which recommendations for Pronel Recruitment Agency and other Companies have been made.enFacebook.Talent sourcing.Social media recruitment.Pronel.Thesis