Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.

Naidoo, Shalendra.2011-11-302011-11-3020032003http://hdl.handle.net/10413/4466Thesis (MBA)-University of Natal, Durban, 2003.No abstract available.enGeneric drugs--Public opinion.Consumers--South Africa--Attitudes.Brand name products.Theses--Business administration.Consumer perceptions of a generic drug in comparison to the original branded drug : an exploratory empirical study.Thesis