The prevalence and magnitude of cognitive dissonance in post-purchase evaluation.

Thomson, Elza.Brijball Parumasur, Sanjana.2021-06-282021-06-2819971997https://researchspace.ukzn.ac.za/handle/10413/19553Doctoral Degree. University of KwaZulu-Natal, Durban.Abstract available in PDF.enCognitive dissonance.The prevalence and magnitude of cognitive dissonance in post-purchase evaluation.Thesis