An investigation into the introduction of branded goods in order to reposition store image.

Thomson, Elza.Makan, Reena.2011-12-082011-12-0820022002http://hdl.handle.net/10413/4578Thesis (MBA)-University of Natal, Durban, 2002.No abstract available.enBrand name products--Valuation.Theses--Business administration.An investigation into the introduction of branded goods in order to reposition store image.Thesis