Marketing to enhance the use of information resources and quality of services in medical libraries of public universities in North-West Nigeria.

Garaba, Francis.Abule, Mudassir Abubakar.2022-07-292022-07-2920222022https://researchspace.ukzn.ac.za/handle/10413/20719Doctoral Degree. University of KwaZulu-Natal, Pietermaritzburg.Abstract available in PDF.enLibrary services.Marketing mix theory.Library publicity.SERVQUAL.Marketing to enhance the use of information resources and quality of services in medical libraries of public universities in North-West Nigeria.Thesis