Corporate branding: an investigation into how loyal Pietermaritzburg and surrounding areas' shoppers are to their preferred grocery stores.

Vigar-Ellis, Debbie.Frazer, Gayle.2020-11-232020-11-2320022002https://researchspace.ukzn.ac.za/handle/10413/18886Masters Degree. University of KwaZulu-Natal, Pietermaritzburg.No abstract available.enGrocery stores.Customer loyalty.Pietermaritzburg supermarkets.Competition between supermarkets.Preferred grocery retailers.Retail branding.Corporate branding: an investigation into how loyal Pietermaritzburg and surrounding areas' shoppers are to their preferred grocery stores.Thesis