Digital marketing resources, capabilities, and marketing performance of agro-processors in Harare, Zimbabwe.

Phiri, Maxwell Agabu.Chinakidzwa, More.2022-02-082022-02-0820202020https://researchspace.ukzn.ac.za/handle/10413/20183Doctoral Degree. University of KwaZulu-Natal, Pietermaritzburg.Abstract available in PDF.enDigital marketing.Marketing performance.Agro-processors.Small medium and micro enterprises.Digital marketing resources, capabilities, and marketing performance of agro-processors in Harare, Zimbabwe.Thesis