Bodhanya, Shamim Ahmed.Rosslee, Garrath.2010-11-122010-11-1220062006http://hdl.handle.net/10413/1719Thesis (M.Com.)-University of KwaZulu-Natal, 2006.The research undertaken explores how the culture of a business can be changed. when in distress. Because of the intangible nature of culture and culture change, the research firstly identified what culture is and how it is represented within organisations before exploring how culture could be changed while a firm is in crisis. A number of pragmatic and practical ways of changing culture were identified.enStrategic planning--South Africa.Theses--Leadership and Management.Organizational change--South Africa.Thesis