Govender, Pavanasen.2010-09-072010-09-0720062006http://hdl.handle.net/10413/989Thesis (M.B.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.No abstract available.enEconomic development--Pietermaritzburg.Marketing--Pietermaritzburg.Customer satisfaction.Theses--Management.Pietermaritzburg--Economic conditions.Marketing/Branding Pietermaritzburg. An exploratory evaluation of the opinions and perceptions of residents and their levels of satisfaction or dissatisfaction towards the city.Thesis