Students’ perceptions of contemporary versus traditional marketing communication tools at a select South African university.

Soni, Sanjay Shantilal.Masikane, Senzokuhle Eanerst.2024-05-102024-05-1020232023https://hdl.handle.net/10413/22994Masters Degree. University of KwaZulu-Natal, Pietermaritzburg.Abstract available in PDF.enCC0 1.0 Universalhttp://creativecommons.org/publicdomain/zero/1.0/Contemporary marketing communications media.Social media as a contemporary marketing communications media.Traditional Marketing Communications Media.Radio marketing as a traditional marketing communications media.Students’ perceptions of contemporary versus traditional marketing communication tools at a select South African university.Thesishttps://doi.org/10.29086/10413/22994