Browsing Masters Degrees (Centre for Communication, Media and Society) by Title
Now showing items 1-20 of 131
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Advertising as culture : a study of how television advertisements represent work in South Africa.
(2004)The present study investigates how television advertising represents work in South Africa. It uses the 1998 Employment Equity Act as an index of analysis. Using the contructionist approach to media representations and a ... -
African foreign students’ behavioral practices towards the University of KwaZulu-Natal HIV and AIDS support programme at Howard College Campus.
(2018)This study investigates African foreign students’ behavioural practices towards the University of KwaZulu-Natal HIV and AIDS support programme. The participants of the study consisted both male and female between the ages ... -
Analysing audience reception on health reporting : an analysis of the eNCA news' coverage of the Ebola outbreak.
BBC News reports, an estimation of 28 607 recorded cases and 11 314 deaths caused by the Ebola virus. The deaths swept across six countries including Liberia, Sierra Leone, Guinea, Mali, Nigeria and the United States of ... -
Are we there yet : investigating the perceived causes of maternal mortalities in KwaNyuswa, Ezinqoleni Municipality.
(2016)Are We There Yet: Investigating the perceived causes of maternal mortalities in KwaNyuswa, Ezinqoleni Municipality. Studies conducted within Southern African countries link causes to the absence of the provision of maternal ... -
"As we are, so shall they..." : a re-articulation of the North-South vertical global green communications discourse.
The emergence of a new global discourse on climate change, a discourse that has become both political and ideological, and the realisation that the global media are the dominant providers of global climate change information ... -
Assessing knowledge, attitudes and practices of KwaZulNatal health professionals towards men who have sex with men (MSM) : exploring access to mainstream public healthcare services.
Background: Healthcare institutions tend to ignore the role healthcare workers (HCWs) play in shaping perceptions of and responses to service uptake. Lack of appropriate HCW skills and their perceived attitudes towards ... -
Assessing teenagers' knowledge, attitudes and perceptions towards teenage pregnancy. The case of a Durban High School.
(2013)Teenage childbearing is a global social and health concern. South Africa is not spared from the problems of teenage pregnancy be they related to health or to the social sphere. Researchers have been entreated to investigate ... -
An assessment of students' perceptions of the ABC prevention strategy : toward students' participation in HIV/AIDS message design at the University of KwaZulu-Natal.
(2007)In South Africa there are general studies that aim to understand HIV prevalence and specific surveys for target groups. However there is a gap in research that relates particularly to university students active participation ... -
Audience interpretation of the representation of violence and gangsterism in South African television: a case study of Uzalo.
(2018)Uzalo: Blood is Forever was launched in 2015 and by the end of September 2018 Uzalo became the most popular South African television production with 10.2 million viewers each night. Uzalo’s narrative is largely driven by ... -
Black and white in ink : discourses of resistance in South African cartooning, 1985-1994.
(2004)In the last decade of apartheid (1985-1994), South African cartoonists demonstrated a range of responses to the political imperatives of the day. While some worked in support of the status quo, the cartoonists who are the ... -
Blending deaf and hearing cultures.
(2015)Sign language practice is gaining prominence as inclusive eco-art interventions assist with integrating the Deaf into wider society in the City of Durban. Urban-nature adventures that attract both Deaf and hearing participants ... -
Book hunger and the political economy of the South African booktrade : structural and policy constraints on the production and distribution of academic books.
(1994)While 'book hunger' in Third World societies was regarded by a 'first generation' of theorists, working in the modernization/diffusion of innovation paradigm, as a cause of underdevelopment (and thus requiring the correction ... -
Brand new : assessing the applicability of the recently published non-profit brand idea framework to the South African context : a case study of eight South African non-profit organisations.
The increasing pressures on the non-profit sector, in particular reference to funding, has meant that many non-profits in South Africa are having to adapt to compete in a global funding market and to professionalise to ... -
Breaking free : exploring dialogue for collective action in the Footballers 4 Life Intervention at the Heidelberg Correctional Centre.
(2013)Many community development initiatives place great emphasis on the need for the a participatory approach towards development. Here the beneficiaries are expected to engage in dialogue and collective action in order to ... -
A case study on Brothers for Life campaign: demand creation for oral PrEP among AGYW through exploring the perceptions and acceptability of males on the implementation of Pre-exposure prophylaxis (PrEP) in Vulindlela, KwaZulu-Natal.
(2021)HIV prevalence in South Africa remains high among Adolescent girls and young women particularly in male counterparts in rural KwaZulu-Natal. Perpetuation of HIV in rural KZN is due to multiple factors including cultural ... -
Centring development : education centres supporting rural development in KwaZulu-Natal.
(2006)Since the 1950s, various paradigms of development have aimed to achieve improvement in the living conditions in the developing world (Africa, Asia and Latin America). Today the effects of globalisation have increased the ... -
Close encounters with the first kind : what does development mean in the context of two Bushman communities in Ngwatle and the Northern Cape?
(2004)The aim of this research is to investigate the interaction between the ‘beneficiaries’ of development - the Ngwatle Bushmen in southern Botswana and the Khomani Bushmen in the Northern Cape of South Africa, and the agents ... -
Commodification of tertiary institutions : a study of the University of Natal's corporate advertising campaign.
(2000)Following the global 'capitalisation' of public institutions, academic institutions have embarked continuously on a drive towards 'marketisation' and commodification of their services. Tertiary institutions are utilising ... -
Commodification, institutional restructuring and corporate communication in higher education : a case study of the media campaign of the University of Natal.
(2002)Changes in global political economy are moving towards 'capitalisation' of public institutions through market instruments. These changes create new environments and challenges. In order to meet these challenges, higher ...