Browsing Masters Degrees (Centre for Communication, Media and Society) by Issue Date
Now showing items 1-20 of 110
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The future of public religious broadcasting in South Africa.
(1994)The thesis tries to search for a methodology with which to critique the role of the SABC's religious broadcasts in reflecting the South African crisis and negotiations during the apartheid and transition periods (1972-1992). ... -
Book hunger and the political economy of the South African booktrade : structural and policy constraints on the production and distribution of academic books.
(1994)While 'book hunger' in Third World societies was regarded by a 'first generation' of theorists, working in the modernization/diffusion of innovation paradigm, as a cause of underdevelopment (and thus requiring the correction ... -
The development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model.
(1994)This research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research ... -
Unlit clay lamps, unsung bhajans : a cultural studies perspective on the experience of South African Catholics of Indian descent.
(1995)This study is an exploratory study of the identity formation of South African Catholics of Indian Descent (SACIDs). It seeks to describe the construction of their identity and experience of otherness and difference. It ... -
In search of appropriate media (mass media) for the informal sector in a post apartheid South Africa : the city of Durban's street vendors.
(1995)The investigation to the appropriate mass media for the micro-enterprises (informal sector) is in line with the principle of economic development for post-apartheid South Africa envisaged by the Reconstruction and Development ... -
The re-presentation of an Indian identity by South African print media : a case study of The Leader 1 April - 25 April 1994.
(1995)In the Kwa-Zulu Natal context, a lot of attention has been paid to the construction of Zulu ethnicity in the potential and discursive spheres. Less attention has been paid however to the construction of Indian ethnicity ... -
Gender dynamics and the role of participatory/development theatre in a post-apartheid South Africa: the example of DramAidE.
(1997)Participatory education (Friere 1972) and by extension participatory drama/theatre (Boal 1979, Mda 1993) has been regarded as particularly appropriate for oppressed communities, since participatory theatre for development ... -
A comparative analysis of the content and framing of Nguni and English language news as presented on SABC 1 and SABC 3, 13 July 1998-13 August 1998.
(1998)This treatise employs comparative analysis to examine the content of television main news bulletins as broadcast on SABC 1 in the Nguni group of languages and on SABC 3 in English. Specific emphasis is placed on the extent ... -
Community radio as a pulpit.
(1999)All over the world - except underdeveloped countries - many religious congregations worship in 'electronic churches'. This represents one of the 20th century's great religious achievements. Societies have become the ... -
Commodification of tertiary institutions : a study of the University of Natal's corporate advertising campaign.
(2000)Following the global 'capitalisation' of public institutions, academic institutions have embarked continuously on a drive towards 'marketisation' and commodification of their services. Tertiary institutions are utilising ... -
The role and governance of community radio stations in Zambia : the case of Radio Icengelo.
(2000)Like many African countries in the 1990s, Zambia experienced drastic political, social and economic changes. In response to these changes, Zambia embarked on a market driven economy that has seen the privatisation of most ... -
Yizo, Yizo: This is it? Representations and receptions of violence and gender relations.
(2000)Yizo Yizo, a South African drama series aired in 1999, received extraordinary positive and negative attention for its gritty depictions of township school life. The dissertation explores the relationship between the context, ... -
Multifaceted broadcasting : an analysis into Lotus FM's role and identity as a "national public service-cum-commercial broadcaster with community responsibility".
(2001)Radio broadcasting is usually classified as either a public broadcasting service or as being commercially driven. In the South African context, the concept of community radio has further complicated the definition of a ... -
From idea to implementation : an evaluation of the East Coast radio corporate advertising campaign : how does the station construct its audience?
(2001)The research will investigate the East Coast Radio Corporate Advertising Campaign which ran from early 1996 through until the end of March 1998. The 'catch phrase' or title of the campaign was "Hot Days, Cool Waves". The ... -
The paradox of nation-building and commercially driven broadcasting : the case of Lesotho television.
(2001)Nation-building has always been considered the responsibility of a public service broadcaster while, on the other hand, commercial broadcasters are associated with profitmaking. This study was designed to investigate whether ... -
Television, memory and identity : an analysis of South African Youth and fictional programmes.
(2001)This study synthesises three conceptual areas-identity, fictional television programmes and memory to examine what young people remember about their fictional television viewing and how it impacts their identity. Memory ... -
Commodification, institutional restructuring and corporate communication in higher education : a case study of the media campaign of the University of Natal.
(2002)Changes in global political economy are moving towards 'capitalisation' of public institutions through market instruments. These changes create new environments and challenges. In order to meet these challenges, higher ... -
Gender and equality : male broadcasters' perceptions of gender-based affirmative action at the SABC KwaZulu-Natal.
(2002)The end of apartheid in South Africa in 1994 brought with it the task of redressing past discriminatory practices. The Employment Equity Act (No. 55 Of 1998) passed in 1998 stipulated that designated employers implement ...