Now showing items 1-10 of 13
Changes in consumer buying behaviour of clothing in different economic climates.
This study investigated whether changes occurred in consumer buying behavior within the retail clothing industry during difficult economic climates. The significance of the study was to determine whether the lack of ...
Consumer behavior elements that influence buying decisions.
Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing ...
A customer behaviour profile of alternative medicine users.
Abstract not available.
Beverages packaging and consumer buying behaviour : the case of University of KwaZulu-Natal students.
Time and expense has been spent on developing the functional aspects of packaging to ensure food safety, while providing innovations such as plastic trays that can go in the oven, microwave and freezer. Now, consumers ...
An investigation on impulse buying behaviour among students at the University of KwaZulu-Natal.
Impulsive buying is another form of consumption behaviour that seems to be occurring more frequently today. This behaviour has both positive and negative effects, therefore, caution should be taken when making consumption ...
The purchasing behaviour in the detergent industry : a PMB case study on the feasibility of starting a new detergent business venture.
This study analyses the purchasing behaviour of households and briefly on industrial consumers with regard to their detergent purchases. Following from this analysis, the scope for a new detergent business venture will be ...
The role of packaging on consumer perceptions and buying habits within the FMCG industry.
This research investigates consumers' preferences and attitudes towards the packaging of FMCG (Fast Moving Consumer Goods) products and the influence that this packaging has on their buying habits and purchasing decisions. ...
M-Commerce : Standard Bank's cellphone banking adoption by customers.
Mobile commerce is a product of the convergence of the two fastest growing technologies of the modern era: cellular phones and the Internet (Attwood and Duncan, 2000). It delivers electronic ...
The dynamics of consumer behaviour to beverage consumption in a harsh economic environment : a case study of Zimbabwe.
Living Standards Measures (LSMs) are a way of segmenting or classifying the adult population of a country based on access to and use of a wide range of goods and services. LSMs are a very strong tool for grouping people ...
An investigation into the elements of packaging and its influence on the consumer at the point of purchase.
The exact nature of the point of sale can vary considerably, from huge hypermarkets to roadside stalls and cafes. At each of these, the consumer is faced with a dizzy array of products to choose from. In all of these ...