This study investigated whether changes occurred in consumer buying behavior within the retail clothing industry during difficult economic climates. The significance of the study was to determine whether the lack of ...

Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing ...

Abstract not available.

Impulsive buying is another form of consumption behaviour that seems to be occurring more frequently today. This behaviour has both positive and negative effects, therefore, caution should be taken when making consumption ...

This research investigates consumers' preferences and attitudes towards the packaging of FMCG (Fast Moving Consumer Goods) products and the influence that this packaging has on their buying habits and purchasing decisions. ...

Mobile commerce is a product of the convergence of the two fastest growing technologies of the modern era: cellular phones and the Internet (Attwood and Duncan, 2000). It delivers electronic ...

Living Standards Measures (LSMs) are a way of segmenting or classifying the adult population of a country based on access to and use of a wide range of goods and services. LSMs are a very strong tool for grouping people ...

The exact nature of the point of sale can vary considerably, from huge hypermarkets to roadside stalls and cafes. At each of these, the consumer is faced with a dizzy array of products to choose from. In all of these ...

Following the deregulation of the Baking Industry in South Africa, the baking industry has since then burgeoned into a highly competitive, cut-throat industry, where survival depends on market share. As a direct result of ...

Ms Jennie Chua, President and Chief Operating Officer of Raffles International, Singapore once said that if "high-tech" represents the higher spectrum of industries in the manufacturing sector, then "high-touch" would ...