Browsing Masters Degrees (English, Media and Performance Studies) by Advisor "Wittstock, Maggie."
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An investigation into the stereotypical representation of gender roles in advertising : a case study of advertisements from a cross-section of popular South African weekly and bi-weekly newspapers. (2004)This study was designed to investigate the representation of gender roles in advertisements in popular South African newspapers, namely, the Sunday Times, Rapport, City Press, Post and Ilanga. The literature reviewed ...