Browsing School of Applied Human Sciences by Advisor "Ajimakin, Ifedayo A."
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Exploring the uses and gratification theory on Facebook and students: the motivation for use and its effects on undergraduate students at the University of KwaZulu-Natal, South Africa. (2018)This study explored the tenets of the uses and gratification theory and how it relates to Facebook being a social media platform. The advent of technology, in particular the advent of social media sites becomes a daily ...